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Our Global Team.

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Dee Joshi 
Regional Office – UK & Ireland


Dee is founder of one of the leading travel representation companies in the UK, which specialises in highly tailored sales and marketing representation for DMC’s and hotels. He has spent over 25 years working in the tourism industry and across many different sectors. Dee and his team at We Define Travel have been working alongside the founding team at Elevate for over a decade and have a deep understanding of the vision and goals set out by the company.  The entire team bring a wealth of knowledge, creatively and key industry relationships to the business. 


Johan Berndtsson
Regional Office – Scandinavia  

For over 27 years, Johan has held senior positions in consumer commerce. Throughout his career, he has remained focused on the consumer, building high-performing sales and marketing teams driven by his passion for people and performance. Johan has consistently delivered impressive growth in sales, profit, and market share, always thinking outside the box. Additionally, he has a well-connected knowledge of sports, particularly golf, throughout the Nordic market.

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Jeanette Bolin 
Regional Office – Scandinavia


Jeanette has spent nearly 30 years in the travel industry, working in various positions such as sales, product, and business development, and being an entrepreneur. Thanks to her extensive experience, she has built a strong and solid network, both globally and within the Nordic Market. This allows her to establish trust, and understanding, and utilize her vast know-how to efficiently operate within the Nordic market and connect with the right stakeholders.

Alina Alasheva
Regional Office – Sales & Marketing Manager Russia & CIS

Alina started her career in hospitality 13 years ago, accumulating diverse expertise in hotel operations, reservations, and sales. Through 7 years of experience at the Jumeirah Global Sales Office, she build strong and friendly connections with prominent figures in the tourism industry across Russia, Kazakhstan, and Uzbekistan. 


Ali Shameem
Regional Office – Thailand Country Manager


Ali, a Maldives native with over 25 years of expertise in the tourism industry, has served as a pivotal country manager for leading European DMCs and tour operators. With a reputation for his exceptional negotiation skills, Ali's extensive exploration of the islands has provided him with unparalleled insights into almost every resort. Passionate about sustainable tourism, Ali is dedicated to preserving the Maldives' natural beauty for future generations.

Tawan Narongkul
Regional Office – Maldives Country Manager

With over 20 years of experience in senior contracting and team management, Tawan is a goal-driven professional with expertise in negotiations and analytical skills. She has effectively identified and secured top-tier hotel partnerships across diverse destinations, employing innovative sourcing strategies and active engagement. Recognized for her robust interpersonal abilities and relationship-building prowess, she is dedicated to delivering exceptional work. Tawan excels in collaborative environments that promote both growth and innovation.



“Our DMC partnerships are a fundamental part of our business and Elevate have proven to be integral to our Middle East program.  The entire team have been phenomenal and adhered to all of needs, plus more."


Elevate have been a solid partner of ours, providing superb service and commercial insight. 
technology and understanding of our needs in this area has dramatically improved our business
capabilities.  Working along side a dedicated, yet fun team makes all the difference."




Whether you’re ready to work with us or want to find out more about what we do,
we can't wait 
to hear from you.

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