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Our Team.

We've got the experience.

Led by a team with more than 25 years of experience in running destination management companies, we're experts in everything from destination marketing to organising transportation. We're always looking for ways to help stand out from the crowd because we see your business success as our own.

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Samir Hamadeh
Chief Executive Officer, Elevate Tourism 

Samir Hamadeh is a renowned entrepreneur and the CEO and Founder of Elevate Tourism and Destination Management, a highly-innovative and trusted DMC in the Middle East. He has over 23 years of experience in the tourism industry, having previously served as the General Manager a major DMC in Dubai.


With a strong background in regional and international sales, and his exceptional strategic and pioneering approach to destination management, Samir is highly regarded as a market leader, propelling Elevate far ahead of its competitors.


Samir is also highly regarded for his commitment to sustainable tourism and social responsibility. His forward-thinking approach to the future has been a major factor in the success and expansion of Elevate.

Stuart Dale
Chief Commercial Officer

Stuart is an executive leader with over 25 years of experience in the travel and hospitality industry and has extensive experience in senior leadership roles across Europe, Middle East & Africa, North America and Asia Pacific. As our Chief Commercial Officer, he is focused on supporting the business to solve complex problems, with a very strong customer focus, and an emphasis on collaborative partnerships. With a vast knowledge of travel distribution and a strong network, Stuart’s role is to maximise opportunities and continue to drive the growth of the business.

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Mohamed Sorour
Chief Financial

Mohamed enjoys a vast experience of more than 20 years in finance management. Having Mohamed in this role with his experience in all financial matters especially in the tourism industry reflects our commitment towards a sustainable and healthy growth of the company.

Zeina El Sayegh
Chief Product Officer


With 17 years of experience in Destination Development and Product Management, Zeina is committed to customizing the product to cater for the clients’ requirements, and she continues to innovate, ensuring that our partners always have an edge against competitors. Along with her amazing product team, she works closely with hotel and service provider partners ensuring the destination is well presented and growing steadily with our different source markets.

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Mohamed Ahmed
Director of Operations


Mohamed has been holding various roles within the industry, starting with airport operations, transportation, as well as customer services. His role is to ensure the provision of the highest quality service to our customers, with a major focus on
health and safety.

Doruk Onder
MICE Director


Doruk, a deeply rooted asset in the events industry by family, leverages over 14 years of experience to create memorable experiences. Influenced by a legacy of event and travel professionals, he has a natural flair for crafting unique moments that leave lasting impressions. With capabilities of coming up with novel concepts and meticulous planning, Doruk excels in turning every event into an extraordinary journey. His work embodies a blend of creativity, precision, and passion, ensuring each experience stands out. Doruk's dedication to excellence transforms visions into vivid realities, making every occasion not just an event, but a memorable adventure.


Anna Gavrilyuk
Senior Commercial Manager


With 20 years of professional experience, Anna initiated her career in finance within the tourism sector at a prominent DMC in Italy. Subsequently, she transitioned to product and commercial positions within a subsidiary of the third-largest European tour operator. In these roles, she managed product portfolios and distribution across diverse markets and destinations. Progressing to senior levels, Anna gained recognition for her adeptness in discerning market dynamics. She demonstrates excellence in devising both enduring and immediate strategies, perpetually seeking fresh prospects within the dynamic tourism landscape.


Kenan D’Souza
Product Manager


Kenan is a seasoned professional with 9 years of experience in the travel industry. Throughout his career, he has focused on supporting product development, contracting, and system software. With a passion for travel and a deep understanding of the industry, he has worked in various roles, including contracting, product analysis and software support. He has a proven track record of delivering high-quality products and services that meet the needs of clients.

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Ellen de Boer 
Marketing and Content Manager


Ellen, a hard-working and determined individual, holding a degree in International Hospitality Management began her career in the hospitality and tourism industry at the young age of 17.  In her current role at Elevate, Ellen is able to put her creativity, passion, and talent to use and turned her hobby into a career. As a brand, Elevate remains at the forefront of industry trends thanks to Ellen's commitment to innovation and creativity, while never losing sight of the brand's roots.

Ramez Osama 
Business Development Manager  

Having worked for more than 5 years in the UAE market, Ramez has acquired significant expertise in the sales sector. His professional journey has predominantly centered around contracting and sales, wherein he has consistently exhibited his proficiency in fostering enduring associations with customers by adopting a proactive approach. Ramez is particularly discerning when it comes to details and is committed to delivering customer-oriented solutions.

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Nidhi Shirsat
Business Development Manager 

With over 13 years of experience in the hospitality and DMC industry, Nidhi brings a wealth of knowledge and expertise to her role. Throughout her career, Nidhi has played a key role in driving business growth and developing strategic partnerships with key players in the industry. Her deep understanding of market trends and client needs has enabled her to create unique and innovative solutions that exceed expectations. 

Alla Zarubina
Market Manager - Russia & CIS


With a vast experience of 24 years in the tourism industry, Alla kicked-off her tourism career in aviation at Flydubai. From ticketing, reservations to the commercial side, she has experienced it all. Alla is a strong team player in the Russian market and reflects this in her passion for creating unforgettable memories.


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Our team is your team

We’re proud to provide the top-quality service delivery and innovation that only come from having a dedicated team allocated to your account. From reservations to product management, we work as an extension of your business. It’s all part of what makes our approach different from the norm.



“Our DMC partnerships are a fundamental part of our business and Elevate have proven to be integral to our Middle East program.  The entire team have been phenomenal and adhered to all of needs, plus more."


Elevate have been a solid partner of ours, providing superb service and commercial insight. 
technology and understanding of our needs in this area has dramatically improved our business
capabilities.  Working along side a dedicated, yet fun team makes all the difference."




Whether you’re ready to work with us or want to find out more about what we do,
we can't wait 
to hear from you.

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